Down To Character

Character requires ongoing attention. nurturing. conscious effort. intention.

“Character, not circumstance, makes the person.”

—Booker T. Washington, “A Sunday Evening Talk,” January 10, 1909

We have a character problem

with; kids, youth, adults, politicians, pastors, law enforcement,
coaches, health care professionals, school administrators and every other place where humans exist.

Just look around

your own neighborhood, news media, or your place of employment— Can
you see it? Despite the presence of rules and laws, they cannot rectify what is inherently flawed within individuals.

Character building is the solution.

This book inspires one to be more hopeful, mentally resilient, hardworking, honest, adaptable, humble, committed to serving others, and more.

https://www.youtube.com/watch?v=69pSU_gUolo

Reviews from Readers

“I can confidently say that Down to Character by Dr. Kevin Jones is a game-changer for anyone committed to shaping principled, resilient leaders. Integrity is the bedrock of character, the foundation that ensures trust, accountability, and enduring impact in any team or community.”
Lance HowertonPresident of Crossings Camp

“Dr. Jones provides a stark reminder of a time in our history when true character was blatantly disregarded, and then guides us, step by step, through the essential elements of character development. This is a helpful read for those who truly want to grow in their personal pursuit of authentic character and, in doing so, make the world a better place.”
Mark A. Croston, D.Min.National Director Black Church Ministries

“Every educator and student is concerned about the transfer of content and information needed for success, but the best educators and students give precedence to the development of character. Dr. Jones has provided a resource for just that purpose – developing the character needed for true success.”
Steve StrongMan Up Men’s Conference Director and Lead Pastor

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Why write a book about character?

The solution to many of today’s student and leadership crises lies in re-centering character: integrity, empathy, and personal accountability. Washington taught that character, not circumstances, defines success. His timeless wisdom reminds us to seek the bright side of life, serve others selflessly, and remain resilient in the face of hardship. He advocated leading by example, simplicity in action, and self-assessment as tools for personal and institutional growth.

Ultimately, Washington believed that “success is to be measured not so much by the position that one has reached in life as by the obstacles which he has overcome.” His vision challenges today’s leaders to prioritize inner strength over outward status. In a world too often marked by ethical lapses, his enduring message is clear: build character first—because it is the foundation of lasting leadership, true success, and collective uplift.

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Preview Chapters

Chapter 1

Hopefulness: Two Sides of Life

Chapter 2

Helping Others in Service

Chapter 3

Preparedness: Some Rocks Ahead

Chapter 4

Leadership: On Influencing by Example

Chapter 5

Simplicity: The Virtue of Simplicity

Chapter 6

Hard Work: Have You Done Your Best

Chapter 7

Optimism: Don't Be Discouraged

Chapter 8

Honesty: What will Pay

Chapter 9

Adaptiveness: Education that Educates

Chapter 10

Altruism: The Highest Education

Chapter 11

Timeliness: Some Lessons of the Hour

Chapter 12

Stick-to-it-ness: The Cultivation of Stale Habits

Chapter 13

Responsibility: Individual Responsibility

Chapter 14

Reflective: Each One His Part

Chapter 15

Self-improvement: Growth

Chapter 16

Humility: Last Words

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Humility

Arrogance puts a wall up, humility opens a door. It invites connection, growth, and respect—without ever needing to demand it.

Integrity

Our actions must line up with our words, and our words line up with our values—no matter who’s watching.

Trustworthiness

Show up when you say you will, keep confidence when someone shares their heart, and follow through on commitments—big or small.

“Acknowledging that developing character is a relentless pursuit, an ongoing journey rather than a destination. It’s not about obtaining perfection but about striving for continuous improvement.”

-Kevin Jones